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Manager, Content Marketing (Jan. 2020 - Present)

  • Drive the tone and brand of Nashville SC on social media, which has ~300k followers and has grown by a combined 250% since moving into this role, as well as over 20 affiliated social media accounts such as GEODIS Park, the Nashville SC Youth Academy and more

  • Develop and execute digital campaigns in a fast-moving environment which includes capturing content, editing, copywriting and posting on social media platforms and website

  • Advise digital and creative teams on changes and trends to social media platforms and share best practices to maximize engagement

  • Plan and execute marketing and sales campaigns via organic social media, paid digital ads and email

  • Coordinate with influencers to promote awareness of the organization to a wider range of consumers

  • Create automated reports and analyze data, which drives digital strategy

  • Coordinate design and content for mass marketing emails that reach over 100k consumers and have an average open rate of ~35%

  • Participate in development, coordination and implementation of major events in organization’s history such as first Major League Soccer (MLS) match in club history, opening of GEODIS Park and more

Coordinator, Digital Content (Jan. 2018 - Dec. 2019)

  • Managed social media platforms, which experienced nearly 700% growth in followers in less than three years

  • Furthered growth of social media to become a top 5 club in engagement rate among MLS teams while still playing in the United Soccer League (USL)

  • Coordinated design and content for mass marketing emails that reach over 35k consumers in database using MailChimp and successfully transitioned to Salesforce Marketing Cloud

  • Created photo, video, and graphics using Adobe Creative Cloud

  • Controlled website design and consumer experience

  • Evaluated analytics data to determine top performing content along with best and optimal times to maximize engagement


Intern, Marketing & Communications (Jan. 2017 - Dec. 2017)

  • Developed and implemented concepts for social media which led to highest fan engagement in the USL

  • Contributed to marketing campaigns to grow professional soccer in Nashville

  • Oversaw and published media to all team platforms

  • Provided social media coverage for MLS’s franchise announcement in Nashville




  • Adobe Photoshop, Premiere Pro

  • Analytics programs - CrowdTangle, Emplifi, Native platform insights

  • Email marketing - Salesforce Marketing Cloud, Mailchimp

  • Social media platforms - Instagram, Twitter, Facebook, TikTok, Linkedin


  • Adobe Lightroom, InDesign, After Effects

  • AP Style writing

  • Digital advertising across Facebook, Twitter, Instagram

  • Google Analytics

  • OBS

  • Photography & videography

  • Spanish




Belmont University, Nashville, TN.

Master of Sport Administration

May 2018

Columbia College Chicago, Chicago, IL.

Bachelor of Arts in Journalism (Sports Reporting)

Dec. 2014

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