EXPERIENCE

 

NASHVILLE SOCCER CLUB - NASHVILLE, TN.

 

Manager, Content Marketing (Jan. 2020 - Present)

• Drive the tone and brand of Nashville SC on social media, which has ~300k followers and has grown by a combined 250% since moving into this role, as well as over 20 affiliated social media accounts such as GEODIS Park, the Nashville SC Youth Academy and more

• Develop and execute digital campaigns in a fast-moving environment which includes capturing content, editing, copywriting and posting on social media platforms and website

• Advise digital and creative teams on changes and trends to social media platforms and share best practices to maximize engagement

• Plan and execute marketing and sales campaigns via organic social media, paid digital ads and email

• Coordinate with influencers to promote awareness of the organization to a wider range of consumers

• Create automated reports and analyze data, which drives digital strategy

• Coordinate design and content for mass marketing emails that reach over 100k consumers and have an average open rate of ~35%

• Participate in development, coordination and implementation of major events in organization’s history such as first Major League Soccer (MLS) match in club history, opening of GEODIS Park and more

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Coordinator, Digital Content (Jan. 2018 - Dec. 2019)

• Managed social media platforms, which experienced nearly 700% growth in followers in less than three years

• Furthered growth of social media to become a top 5 club in engagement rate among MLS teams while still playing in the United Soccer League (USL)

• Coordinated design and content for mass marketing emails that reach over 35k consumers in database using MailChimp and successfully transitioned to Salesforce Marketing Cloud

• Created photo, video, and graphics using Adobe Creative Cloud

• Controlled website design and consumer experience

• Evaluated analytics data to determine top performing content along with best and optimal times to maximize engagement

 

Intern, Marketing & Communications (Jan. 2017 - Dec. 2017)

• Developed and implemented concepts for social media which led to highest fan engagement in the USL

• Contributed to marketing campaigns to grow professional soccer in Nashville

• Oversaw and published media to all team platforms

• Provided social media coverage for MLS’s franchise announcement in Nashville

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SKILLS

Expert

• Adobe Photoshop, Premiere Pro

• Analytics programs - CrowdTangle, Emplifi, Native platform insights

• Email marketing - Salesforce Marketing Cloud, Mailchimp

• Social media platforms - Instagram, Twitter, Facebook, TikTok, Linkedin

Proficient

• Adobe Lightroom, InDesign, After Effects

• AP Style writing

• Digital advertising across Facebook, Twitter, Instagram

• Google Analytics

• OBS

• Photography & videography

• Spanish

 

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EDUCATION

 

Belmont University, Nashville, TN.

Master of Sport Administration

May 2018

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Columbia College Chicago, Chicago, IL.

Bachelor of Arts in Journalism (Sports Reporting)

Dec. 2014